Seller's Guide

Consider this your strategic master plan for selling your home! The goal of this seller’s guide is to help you get your home sold at the highest price and get you where you want to go on time, to help put you in the strongest negotiating position possible, and to make it easier for you and reduce surprises. Continue reading for my insight on the selling process and some tips on how to prepare for showing your home.


1. Pre-Inspection: We will have the major systems in your home inspected to reduce your risk of any surprises when negotiating with a buyer and to make your transaction smoother. I will pay for these inspections as part of my service to you.

2. Pre-Title Commitment: We will order (at our cost) a pre-title commitment to reduce your risk of any title problems at closing.

3. Staging: We will pay to assist you with preparing your home for sale.

4. Pricing: We will assist you with pricing your home based on a competitive market analysis. This will help you to set the best price on your home so that it will sell within your time frame.

5. Pre MLS Marketing: Our application exposure for your properties.

6. Relocation Program: Information on your property will be put in the leading re-relocation packages that go to the major employers. This will increase your exposure to relocating buyers.

7. Yard Sign:We will place one of @properties signs with domain name and my personal cell number on your property.

8. Color Brochure: We will have your home professionally photographed and a full color brochure prepared for both perspective buyers and on-line community.

9. Multiple Listing Service (MLS):We will enter your home’s information into the MLS, giving it maximum exposure to all of Chicagoland’s real estate brokers.

10. Internet: We will enter your home’s information on, the nation’s largest real estate web site as well as trulia, zillow, facebook, home and others.

11. Enhanced Internet Technology: We will enhance your property on with additional photos and technology so that you will appear earlier on internet searches and receive up to 300% more visitors to your property than non-enhanced listings. We will also email your reports showing the number of internet visitors to your property each Friday of every week. In addition, you will receive our @Home Report featuring weekly statistics (neighborhood) of listed/sold comparable properties, average days on market and odds of selling projections.

12. Contact REALTORS with Buyers: We will email/mail a color postcard of your home to the REALTORS who have buyers in your price range.

13. Mail to Neighbors: We will make a color postcard of your home to 50 neighbors closest to your home.

14. Prospect Daily with Personal Communication: I will personally contact the 20 neighbors closest to your home to get their ideas on prospects for your home. In addition, I personally contact at least 50 people a week throughout the community.

15. Buyer/ REALTOR Survey: As part of the counter display, we will have a survey card for REALTORS and their buyers to fill out and give us feedback on their showing of your home. They will leave the cards in a bowl on the counter so you can review their comments. I will offer a drawing for a gift as an incentive for them to fill out the survey card.

16. Mega Open House: I will hold your house open (with your permission). Three days before the open house, I will place a sign in front of your home promoting the open house. 2 – 3 times during market time.

17. Transaction Management: I will personally oversee and manage the details of your transaction to ensure that your contract closes on time – and you can move on time.

18. Weekly Contact: I will contact you weekly to give you an update on the marketing of your home, a review of showings and comments and answer any immediate questions you may have.

19. 1-800 Call is Placed on the For Sale Sign



Below is a checklist to follow before showing your home. Be sure to consult with PK to find out what improvements she recommends.

☐ De-Clutter: Go through your home room by room and ask yourself what you can throw away and what you can put in storage. Pay extra attention to areas like closets, bookcases, shelves, and kitchen and bathroom counters.

☐ Organize:Lack of storage space can be a deal-breaker. Go through your closets and pantries and throw away, give away or put away anything you don’t need. Clean out bedroom closets so that hanging clothes are aligned and have ample space. Remove items from closet floors. Reorganize and clean out you kitchen cabinets and line up dishes and glassware. Make sure bathroom and kitchen drawers are neatly organized.

☐ Clean: Give your home a deep clean from top to bottom, including windows, upholstery and carpet, the refrigeration and oven (yes, buyers actually open them).

☐ Paint: A fresh coat of paint is the least expensive, most effective way to enhance the appearance of your home. Be sure to use neutral colors. Consult your agent for recommendations.

☐ Brighten Your Home: Light gives the impression of space, so it’s important that every room in your home have ample light at any time of day. Prior to showings, wash windows, raise blinds and turn on lights. Add floor and table lamps to brighten dark rooms or corners.

☐ Maintain the Exterior: If you live in a single family home or town home, maintain your lawn and landscaping. In winter, shovel and de-ice walkways. In a condominium, pay attention to the area in front of the doorway. Keep it neat and inform the superintendent of any problems, such as burned-out lights. Make balconies, decks and patios inviting with potted plants and flowers

☐ Make Repairs: Consult with your agent prior to undertaking a large-scale home improvement project, but go ahead and make easy repairs such as touch-up spackling and painting, replacing a cracked window or torn screen, fixing a leaky faucet or changing burned-out lights.

☐ Remove Personal Property: If you do not plan on including personal property such as window treatments or light fixtures as part of a sale, then remove them prior to your first showing and replace them with attractive alternatives.

☐ Remove Pets: Keep pets out of the home during showings. Also be sure to conceal food bowls and litter boxes. If pet odors are present, have the home professionally cleaned.

☐ Hire a Home Inspector: Hiring a professional, licenses home inspector prior to putting your home on the market allows you to spot potential problems and make repairs before buyers make them an issue.

☐ Disclose Everything: By law sellers must disclose existing structural and mechanical problems, flooding, the presence of lead pain, information on radon hazards and other known defects to potential buyers. Withholding this information can have much more serious repercussions than the problem itself